segunda-feira, 12 de novembro de 2012
Sobre a cultura, a propósito de uma visita ao Palácio de Sintra
Palácio Nacional de Sintra (2012).
«The counterdrive to this potential onrush of commoditization is culture. In the sense that commoditization homogenizes value, while the essence of culture is discrimination, excessive commoditization is anti-cultural (…). (…) societies need to set apart a certain portion of their environment, marking it as “sacred” (…). Culture ensures that some things remain unambiguously singular, it resists the commoditization of others; and it sometimes resingularizes what has been commoditized».
«Such singularization is sometimes extended to things that are normally commodities – in effect are singulrized by being pulled out of their usual commodity sphere (…)».
Igor Kopytoff, «The cultural biography of things: commodization as process», pp. 73-74.